Understanding ASMR

ASMR, short for Autonomous Sensory Meridian Response, has gained significant popularity in recent years. It is a unique sensory experience characterized by tingling sensations and a profound sense of relaxation and well-being. In this blog post, we will delve into the world of ASMR, exploring what it is and how it works, backed by scientific research and expert opinions.

What is ASMR?

ASMR refers to a pleasant, tingling sensation that starts in the scalp and spreads throughout the body in response to specific auditory, visual, or tactile triggers. These triggers can include soft whispers, gentle tapping sounds, personal attention, or even the sound of crinkling paper. ASMR experiences are highly subjective and can vary from person to person.

How does ASMR work?

The scientific understanding of ASMR is still in its early stages, and researchers are actively studying this phenomenon to uncover its underlying mechanisms. While further research is needed, several theories have emerged to explain how ASMR works:

Neurobiological Explanations

Neuroimaging studies have shown that ASMR activates brain regions associated with reward, emotional regulation, and sensory processing. A study published in the journal Social Neuroscience found that individuals who experience ASMR exhibit reduced heart rates and increased skin conductance responses, indicating a state of relaxation and positive emotional arousal.

Endorphin and Oxytocin Release

One hypothesis suggests that ASMR triggers the release of endorphins and oxytocin, which are neurotransmitters associated with feelings of pleasure, bonding, and relaxation. These neurochemicals may contribute to the calming and euphoric sensations experienced during ASMR.

Sensory-Attention Model

According to this model, ASMR induces a heightened state of sensory attention and focus. The specific triggers used in ASMR videos or interactions capture the individual’s attention and redirect their focus away from everyday stressors, leading to a sense of relaxation and relief.

Cross-Modal Sensory Processing

ASMR triggers often involve a combination of sensory stimuli, such as auditory and visual elements. Research suggests that the cross-modal sensory processing involved in ASMR experiences may enhance neural connectivity and facilitate sensory integration, leading to the unique tingling sensations and emotional responses.


ASMR is a fascinating and evolving area of study, offering a glimpse into the intricate workings of the human brain and its response to sensory stimuli. While the scientific understanding of ASMR is still developing, neurobiological explanations, the release of endorphins and oxytocin, sensory-attention models, and cross-modal sensory processing are some of the leading theories explaining how ASMR works.

It’s worth noting that ASMR experiences can vary greatly from person to person, and not everyone is responsive to ASMR triggers. The subjective nature of ASMR makes it a highly individualized and personal experience.

By continuing to explore ASMR through scientific research and the experiences of individuals, we can hope to gain a deeper understanding of this intriguing phenomenon and its potential therapeutic applications.


  1. Smith, S. D., Fredborg, B. K., & Kornelsen, J. (2017). An Examination of the Default Mode Network in Individuals With Autonomous Sensory Meridian Response (ASMR). Social Neuroscience, 12(4), 361-365.
  2. Barratt, E. L., & Davis, N. J. (2015). Autonomous Sensory Meridian Response (ASMR): A Flow-Like Mental State. PeerJ, 3, e851.
  3. Poerio, G. L., Blakey, E., Hostler, T. J., & Veltri, T. (2018). More than a feeling: